Random Thoughts

One time, arguing with a colleague (more of just a discussion), about consumer-capture tactics, "what should and what not", got us into a halt when these two words came up.
"Knowledge" and "Confidence". 
The relationship of these two powerful words, at any given situation, would come up seemingly if not altogether directly associated to one another, at some intensity of either the latter weighing more than the other and vice-versa, but definitely always stick together like gum on your shoe.
Each interdependent and independent yet when you associate it to a situation where one utilizes these characteristics to their, say, managerial or sales level ability, or even on a personal level, it would all boil down to one thing - these two words NEVER can do without the other. 
Just thinking out loud.
I could be wrong, you know.